Building a Brand on Social Media

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.


Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.


What Will Students Learn?

ü Define terms related to social media branding

ü Create a strategy for your social media brand

ü Describe various social media platforms and identify what platforms fit your brand

ü Communicate effectively over social media

ü Deal with negative feedback and criticism

ü Create a social media playbook to guide brand ambassadors

ü Evaluate your brand strength and revise your strategy

What Topics are Covered?

ü Defining the Terms

ü Building Your Social Media Branding Strategy

ü Identifying Your Social Media Audience

ü The Key Social Media Platforms

ü Creating Brand-Focused Messages

ü Building Customer Trust

ü Developing a Communication Strategy

ü Reviewing and Revising