Introduction to E-Mail Marketing
E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.
What Will Students Learn?
ü Apply the concepts of e-mail marketing to grow the influence and reach of a business
ü Analyze the different applications of e-mail marketing
ü Select a campaign strategy that will help you increase your reach
ü Apply a defined strategy to get the best out of every e-mail campaign
ü Track and analyze the results of an e-mail campaign
What Topics are Covered?
ü Getting to Know E-Mail Marketing
ü Setting Up Your Audience
ü The Tools
ü Designing Your Campaign Strategy
ü Crafting Messages for Each Campaign
ü Good Habits Get Optimal Results
ü What to Write
ü Subject Lines and Action Calls
ü If It Doesn’t Get Measured, It Can’t Be Counted
ü Test Driving