Introduction to E-Mail Marketing

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.


What Will Students Learn?

ü Apply the concepts of e-mail marketing to grow the influence and reach of a business

ü Analyze the different applications of e-mail marketing

ü Select a campaign strategy that will help you increase your reach

ü Apply a defined strategy to get the best out of every e-mail campaign

ü Track and analyze the results of an e-mail campaign

What Topics are Covered?

ü Getting to Know E-Mail Marketing

ü Setting Up Your Audience

ü The Tools

ü Designing Your Campaign Strategy

ü Crafting Messages for Each Campaign

ü Good Habits Get Optimal Results

ü What to Write

ü Subject Lines and Action Calls

ü If It Doesn’t Get Measured, It Can’t Be Counted

ü Test Driving