How Impressing Social Followers is Motivating Travelers

Perception and appearance are key motivators for Americans when it comes to planning and booking travel experiences in 2019, according to a study from travel, media and entertainment startup Culture Trip. The Cultural Mindset study explores people’s global outlooks, attitudes towards culture and new experiences and their motivations for travel. 

Travelers Are Risktakers

When it comes to travel, Americans are willing to push boundaries. An overwhelming 72 percent of Americans think it’s worth taking risks to have an adventure and more than half (56 percent) want to be the first to go to new places and try new things. This trend is even more pronounced when it comes to younger travelers: 69 percent of 18- to 34-year-old respondents say they want to be the first to go to new places and try new things.

Americans Seek Affirmation

While Americans are keen on exploration and adventure, perception is also a crucial part of travel. Seventy-one percent of Americans choose travel experiences that will give them a good story to tell, and a surprising 40 percent of Americans confess they want people to be impressed by their holidays.